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Visning: Type : Alle | Sprog : Alle | Format : Alle
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Advertising to Children in China (Bog, Hardback, Engelsk)China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding (Bog, Paperback / softback, Engelsk)The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
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Emotional Appeals in Advertising Banking Services (Bog, Paperback / softback, Engelsk)Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding (Bog, Hardback, Engelsk)The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers (Bog, Paperback / softback, Engelsk)Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements... Læs mere
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Adcult USA: The Triumph of Advertising in American Culture (Bog, Paperback / softback, Engelsk)A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.
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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture (Bog, Paperback / softback, Engelsk)From the early days of radio through the rise of television after World War II to the present, music has been used more and more to... Læs mere
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Breaking Up America: Advertisers and the New Media World (Bog, Paperback / softback, Engelsk)A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of... Læs mere
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The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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How to Plan Advertising (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Understanding Sponsored Search: Core Elements of Keyword Advertising (Bog, Paperback / softback, Engelsk)This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Cracking the Ad Code (Bog, Hardback, Engelsk)For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage)
