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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
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Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
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Bemærk: Kan ikke leveres før jul.
Intermediate-Advanced user level
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Bemærk: Kan ikke leveres før jul.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
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This book presents the Recommender System for Improving Customer Loyalty. The data mining techniques employed in the Recommender System allow users to “learn” from the experiences of others, without sharing proprietary information.
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Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at... Læs mere
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Bemærk: Kan ikke leveres før jul.
This book examines the effective and appropriate integration of project customers in intercultural settings.
Bemærk: Kan ikke leveres før jul.
This book examines the effective and appropriate integration of project customers in intercultural settings.