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Advances in Corporate Branding (Bog, Paperback / softback, Engelsk)This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
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Advances in Chinese Brand Management (Bog, Paperback / softback, Engelsk)Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Bog, Hardback, Engelsk)This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
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Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Become ITIL® 4 Foundation Certified in 7 Days: Understand and Prepare for the ITIL Foundation Exam with Real-life Examples (Bog, Paperback / softback, Engelsk)Intermediate-Advanced user level
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Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (Bog, Paperback / softback, Engelsk)This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
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Recommender System for Improving Customer Loyalty (Bog, Paperback / softback, Engelsk)This book presents the Recommender System for Improving Customer Loyalty. The data mining techniques employed in the Recommender System allow users to “learn” from the experiences of others, without sharing proprietary information.
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Digitalization for Value Creation: Corporate Culture for a Digital World (Bog, Hardback, Engelsk)Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at... Læs mere
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Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Engagement of Intercultural Project Customers: A Relational Model (Bog, Hardback, Engelsk)This book examines the effective and appropriate integration of project customers in intercultural settings.
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Engagement of Intercultural Project Customers: A Relational Model (Bog, Paperback / softback, Engelsk)This book examines the effective and appropriate integration of project customers in intercultural settings.
Levering: Skaffevare (forvent 14 - 30 hverdage)
