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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 (Bog, Hardback, Engelsk)This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 (Bog, Paperback / softback, Engelsk)This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
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Customer Engagement Marketing (Bog, Hardback, Engelsk)This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for... Læs mere
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference (Bog, Hardback, Engelsk)Featuring the full proceedings from the 2018 Academy of Marketing Science... Læs mere
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Service Engineering for Gastronomic Sciences: An Interdisciplinary Approach for Food Study (Bog, Hardback, Engelsk)This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. As such, it is important for the food industry to provide foods that are both tasty and wholesome, based on the sciences of gastronomy and nutrition.
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Service Engineering for Gastronomic Sciences: An Interdisciplinary Approach for Food Study (Bog, Paperback / softback, Engelsk)This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. As such, it is important for the food industry to provide foods that are both tasty and wholesome, based on the sciences of gastronomy and nutrition.
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Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research: KEER 2020, 7-9 September 2020, Tokyo, Japan (Bog, Paperback / softback, Engelsk)This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7–9 September 2020.
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Creating a Culture of Diversity and Inclusiveness in India Inc.: Practitioners Speak (Bog, Hardback, Engelsk)The Responsible, Accountable, Consultant and Informed (RACI) matrix is discussed while setting up the D&I analytics... Læs mere
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The Customer Mindset Reset: 101 Ways to Elevate the Customer Experience (Bog, Paperback / softback, Engelsk)Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure
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The Customer Mindset Reset: 101 Ways to Elevate the Customer Experience (Bog, Hardback, Engelsk)Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure
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User Engagement Research and Practice (Bog, Hardback, Engelsk)This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.
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Consumer Brand Relationships in Tourism: An International Perspective (Bog, Hardback, Engelsk)This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
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