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Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed (Bog, Hardback, Engelsk)This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed (Bog, Paperback / softback, Engelsk)This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Gamification and Consumer Engagement: Creating Value in Context of ICT Development (Bog, Hardback, Engelsk)In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Gamification and Consumer Engagement: Creating Value in Context of ICT Development (Bog, Paperback / softback, Engelsk)In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Artificial Intelligence for Customer Relationship Management: Solving Customer Problems (Bog, Hardback, Engelsk)The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Artificial Intelligence for Customer Relationship Management: Solving Customer Problems (Bog, Paperback / softback, Engelsk)The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour (Bog, Hardback, Engelsk)Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
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Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth (Bog, Hardback, Engelsk)Relationship management (RM) is an essential part of business, but its success as a business model... Læs mere
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Sub-Supplier Management: A Buyer-Centric, Low-Tier Supply Chain Perspective (Bog, Hardback, Engelsk)This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Sub-Supplier Management: A Buyer-Centric, Low-Tier Supply Chain Perspective (Bog, Paperback / softback, Engelsk)This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges.
Levering: Skaffevare (forvent 14 - 30 hverdage)
