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Brand Fans: Lessons from the World's Greatest Sporting Brands (Bog, Paperback / softback, Engelsk)Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Bog, Paperback / softback, Engelsk)This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
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Advances in Luxury Brand Management (Bog, Paperback / softback, Engelsk)Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management... Læs mere
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Emotional Engineering, Vol.5 (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Energy Branding: Harnessing Consumer Power (Bog, Paperback / softback, Engelsk)Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a... Læs mere
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Managing Consumer Services: Factory or Theater? (Bog, Hardback, Engelsk)This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world.
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Building Brands Directly: Creating Business Value from Customer Relationships (Bog, Paperback / softback, Engelsk)How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
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Customer Loyalty and Success (Bog, Paperback / softback, Engelsk)This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and... Læs mere
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers (Bog, Paperback / softback, Engelsk)To stay competitive, firms need to build great products but they also need to lend these products to the... Læs mere
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies (Bog, Paperback / softback, Engelsk)Now, more than ever, customer experience plays a pivotal role in the success and longevity of... Læs mere
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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity (Bog, Paperback / softback, Engelsk)With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial... Læs mere
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Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
