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Uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained in these pages.
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Explores the basic tenets of service excellence, opening to distinguish customer service from service excellence,... Læs mere
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Presents mechanisms, tools, and techniques to help embed excellence as the foundation of value that an organization delivers. The book contains practical examples and a self-assessment diagnostic tool to identify organizational areas of strength, and aspects to improve.
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The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages... Læs mere
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The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages... Læs mere
Bemærk: Kan ikke leveres før jul.
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Bemærk: Kan ikke leveres før jul.
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Bemærk: Kan ikke leveres før jul.
Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel... Læs mere
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Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
Bemærk: Kan ikke leveres før jul.
Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.