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Marketing of Consumer Financial Products: Insights from Service Marketing (Bog, Paperback / softback, Engelsk)Uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Designing Service Processes to Unlock Value (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Surprise!: The Secret to Customer Loyalty in the Service Sector (Bog, Paperback / softback, Engelsk)Details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained in these pages.
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Service Excellence in Organizations, Volume I: Eight Key Steps to Follow and Achieve It (Bog, Paperback / softback, Engelsk)Explores the basic tenets of service excellence, opening to distinguish customer service from service excellence,... Læs mere
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Service Excellence in Organizations, Volume II: Eight Key Steps to Follow and Achieve It (Bog, Paperback / softback, Engelsk)Presents mechanisms, tools, and techniques to help embed excellence as the foundation of value that an organization delivers. The book contains practical examples and a self-assessment diagnostic tool to identify organizational areas of strength, and aspects to improve.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Cases in Public Relations Management (Bog, Hardback, Engelsk)The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages... Læs mere
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Cases in Public Relations Management (Bog, Paperback / softback, Engelsk)The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages... Læs mere
Levering: 6 - 9 hverdage -
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Contemporary Selling: Building Relationships, Creating Value (Bog, Paperback / softback, Engelsk)Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Levering: 6 - 9 hverdage -
Bemærk: Kan ikke leveres før jul.
Contemporary Selling: Building Relationships, Creating Value (Bog, Hardback, Engelsk)Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Digital Transformation in the Customer Experience (Bog, Hardback, Engelsk)Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel... Læs mere
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The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert (Bog, Paperback / softback, Engelsk)Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
Levering: 6 - 9 hverdage -
Bemærk: Kan ikke leveres før jul.
The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert (Bog, Hardback, Engelsk)Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
Levering: Skaffevare (forvent 14 - 30 hverdage)
