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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory.... Læs mere
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Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they... Læs mere
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This book is a unique collection of empirical cases which critically discuss issues in measuring performance in the leisure industry. This book was published as a special issue of Managing Leisure.
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1. The Business Case for Measurement; Return on investment in customer service; Measurement and service strategy; What to measure; Timing your measurement; Assess your current approach to customer service measurement; 2.
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Business Hardbacks - Sales, Marketing and Customer Service A Contact Centre is fundamentally all about customers. The people, processes and... Læs mere
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Chris Willett provides a systematic analysis of good faith and fairness in consumer contracts. A controversial and topical issue, the book... Læs mere
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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:... Læs mere
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Shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of... Læs mere
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The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.