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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration (Bog, Paperback / softback, Engelsk)mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
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Kansei Engineering and Emotion Research: 10th International Conference, KEER 2024, Taichung, Taiwan, November 20–23, 2024, Proceedings, Part I (Bog, Paperback / softback, Engelsk)The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings... Læs mere
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Kansei Engineering and Emotion Research: 10th International Conference, KEER 2024, Taichung, Taiwan, November 20–23, 2024, Proceedings, Part II (Bog, Paperback / softback, Engelsk)The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings... Læs mere
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Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Innovation and Strategy (Bog, Hardback, Engelsk)This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
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Advances in National Brand and Private Label Marketing: 10th International Conference, 2023 (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Sales Enablement: Tools and Techniques for Modern Sales Organization (Bog, Paperback / softback, Engelsk)This book helps in building an optimally designed and customer-oriented sales organization. The focus is on the sales enablement process as a holistic framework concept. The book is aimed at managers and all who deal with sales strategies.
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Customer Success Management: Helping Business Customers Achieve Their Goals (Bog, Paperback / softback, Engelsk)End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Furthermore, it also... Læs mere
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability (Bog, Paperback / softback, Engelsk)In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
Levering: Skaffevare (forvent 14 - 30 hverdage)
