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By using case studies drawn from across local councils, this book explains the implications of sharing service delivery, addresses concerns... Læs mere
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The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.
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The ISO 9000 quality management standard requires that registered companies measure customer satisfaction. This book explains how to conduct a... Læs mere
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The Trainer’s Workshop Series is designed to be a practical, hands-on roadmap to help you quickly develop training in key business areas. Each book in the series offers all the... Læs mere
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Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing... Læs mere
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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of... Læs mere
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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and... Læs mere
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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media... Læs mere
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Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining... Læs mere
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Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.
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Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.